A Partnership Between Xponent21, Housing Families First, & The Richmond Flying Squirrels
Go Nutz For Housing

Xponent21 is proud to team up with The Richmond Flying Squirrels. With every Xtra Base Hit of the 2023 Season, we will make a donation to Housing Families First, the largest shelter for families with children in the region.

About The X21 & Housing
Families First Partnership

Xponent21 CEO Will Melton first became connected to Housing Families First through a fellow classmate in Leadership Metro Richmond (LMR)’s Leadership Quest Class of 2020. Will’s LMR immersion group focused on Food Equity, and through their work, they identified several fundamental elements required to achieve consistent access to healthy food. The most influential factor was housing.
When Housing Families First was seeking board members, Will enthusiastically volunteered. Housing Families First resonates with Will because by helping families find permanent housing, they address homelessness in the Richmond region with more than a stopgap measure.
The Xponent21, Housing Families First, and Richmond Flying Squirrels partnership began in 2022 and continues! Xponent21’s donations throughout the Flying Squirrels season and your contributions help provide a path for families to find a permanent home.


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2022 Impact

The 2022 Flying Squirrels season was a massive success for the team and this fundraiser. Together, we raised over $6,500 for Housing Families First. A huge, heartfelt "thank you" to all who participated. Come out and see us at The Diamond this year, and cheer on the team for Xtra Base Hits!

About Housing Families First

Housing Families First gives families facing homelessness the opportunity to build a legacy for their families by providing a path to a permanent home. Our vision is a Richmond region where all children and their families have a safe place to call home.
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275 children and adults in families were homeless in Richmond, Virginia on one night in July 2021. Thousands more were living in motels or other temporary spaces with their loved ones. Support Housing Families First's Opening Doors For Families capital campaign to make sure those families get the services and resources they need to secure and sustain permanent housing.

Update: Housing Families First has reached it's $4.4 million fundraising goal for Opening Doors for Families!

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About Xponent21

We work with businesses and nonprofits to take control of their online presence and engineer experiences that deliver better outcomes. We leverage disruptive strategies to amplify marketing wins and accelerate sales. We utilize technology to connect and automate, improving the work necessary to achieve success. We partner with our clients to make growth easier and exciting.

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